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Studio notes

What's in a name?

July 20265 min readBy Jb Toner

Before Leviathan, there was a loose little idea about products, laser work, and bits and pieces that eventually led us into websites, branding, and code.

What's in a name?

Before Leviathan, there was a loose little idea about products, laser work, and bits and pieces that eventually led us into websites, branding, and code.

01 / Studio notes

It started with an experiment

The earliest version began as a loose, curious idea: oddities, laser products, useful bits, and things that were simply fun to make or find.

02 / Studio notes

Then the digital work took over

The projects that kept pulling us back were the digital layer: websites, brand identities, logos, content, interfaces, and code.

03 / Studio notes

A new name made the direction clearer

Leviathan gave that work a stronger centre of gravity. It could hold web design, development, branding, and visual direction together.

04 / Studio notes

Lenny is the part that stayed

Lenny carries the oddness, warmth, and play from the early days into a studio that takes structure, accessibility, performance, and craft seriously.

The Leviathan view

Distinctive work is not louder everywhere. It is more deliberate everywhere.

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