← Back to the journal

Studio notes

What's in a name?

July 20265 min readBy Darren Toner

Before Leviathan, there was a loose little idea about products, laser work, and bits and pieces that eventually led us into websites, branding, and code.

What's in a name?

Before Leviathan, there was a loose little idea about products, laser work, and bits and pieces that eventually led us into websites, branding, and code.

01 / Studio notes

It started with an experiment

The earliest version began as a loose, curious idea: oddities, laser products, useful bits, and things that were simply fun to make or find.

02 / Studio notes

Then the digital work took over

The projects that kept pulling us back were the digital layer: websites, brand identities, logos, content, interfaces, and code.

03 / Studio notes

A new name made the direction clearer

Leviathan gave that work a stronger centre of gravity. It could hold web design, development, branding, and visual direction together.

04 / Studio notes

Lenny is the part that stayed

Lenny carries the oddness, warmth, and play from the early days into a studio that takes structure, accessibility, performance, and craft seriously.

The Leviathan view

Distinctive work is not louder everywhere. It is more deliberate everywhere.

Read next

Why bespoke websites feel different from polished templates