What is included
Collection and navigation planning
Product page hierarchy and merchandising thinking
Sharper cart and checkout pathways
A design system that supports growth without flattening the brand
Ecommerce
Ecommerce
Online stores for niche products and specialist audiences where brand atmosphere matters just as much as conversion discipline.
What this service is for
This is not generic storefront work. The aim is a shop that feels like a real brand world while still supporting category browsing, trust, and checkout momentum.
Niche retailers with products that need stronger presentationBrands outgrowing a template store that feels interchangeableFounders who want better merchandising and clearer product journeys
Good fit
Product-led user journeysFlexible merchandising and collection structureCheckout, fulfilment, and long-term maintainability
Stores for niche products and specialist audiences where character matters as much as conversion.
Step 01
The work usually starts with product structure: collections, sorting logic, featured pathways, and where the commercial pressure points actually are.
Step 02
Then the visual system is built around product browsing so the store feels memorable without becoming difficult to use.
Step 03
The finished experience is meant to sell clearly, hold together under growth, and still feel owned by the brand.
What the client gets
You get a store that feels more confident, more useful, and less like a reskinned ecommerce starter kit.
Typical rhythm
10–16 weeks
Investment guide
Usually from £8k
Shape of work
Catalogue, storefront, integrations, launch
Related work
See the thinking under real pressure.
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Useful questions
Do we need everything ready before we start?+
No. Discovery is partly about identifying what exists, what is missing, and what needs to be decided first.
Can this work with our existing brand or platform?+
Usually. The first step is an honest audit of what can be retained, improved, or needs replacing.
What happens after launch?+
Handover and launch care are included in the scope, with ongoing support available when the site needs an informed long-term owner.
Next step