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Web design

Why charity websites need more care than people assume

January 20265 min readBy Darren Toner

Community websites often carry multiple jobs at once. Good structure matters just as much as good visuals.

Why charity websites need more care than people assume

Community websites often carry multiple jobs at once. Good structure matters just as much as good visuals.

01 / Web design

One site, several audiences

Charity and community websites tend to serve more than one audience at the same time. Someone may need support quickly, someone else may want to volunteer, and a funder may be looking for evidence that the organisation is credible.

02 / Web design

Structure matters under pressure

That makes structure incredibly important. Routes to support should be direct, events and services need to be easy to maintain, and success stories should build confidence without getting in the way of urgent tasks.

03 / Web design

Keep the next step calm

Good charity websites are calm under pressure. They respect the emotional state of the visitor and make the next step feel clear.

The Leviathan view

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