Strategy
Positioning, audience, tone, naming, and the decisions that make the visual work useful.
Branding archive
Identity work with grain, restraint, and a point of view.
Real identity systems spanning logos, colour, type, illustration, packaging, campaigns, signage, and the details that make a business recognisable.
Restaurant decision appIrish music and hospitalityNeurodivergent communityDrinks and hospitalityDrinkware and lifestyle
Selected identity systems
Brand work made to survive beyond the launch graphic.
Real identity work across launch campaigns, merchandise, social systems, products, print, signage, and the everyday touchpoints that prove a brand can live beyond its logo.
01 / Restaurant decision app
No Forking Idea
A playful food-tech identity for a two-person restaurant matching game, built for quick shared decisions on mobile.
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02 / Irish music and hospitality
Grá Duit
A warm, contemporary brand direction for an Irish live-music experience, built around an existing Celtic guitar and Claddagh mark.
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03 / Neurodivergent community
Wired Different
A bright, accessible identity system for a community supporting neurodivergent young people and the people around them.
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04 / Drinks and hospitality
Shake It
A playful shake-bar identity built around a hand-drawn script mark, an integrated cup icon, and colour that feels full of flavour.
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05 / Drinkware and lifestyle
Astronaut Juice
A compact space-age identity pairing a fine-line astronaut illustration with restrained typography and premium product finishes.
View single →Selected applications / 11 examples
See the systems doing real work.
Marks are only the beginning. Filter through identity systems, campaign work, packaging, digital applications, and individual lockups.
Brand systems / 01
Grá Duit identity rollout
Grá Duit
Campaign / 02
Music and venue collateral
Grá Duit
Packaging / 03
Hospitality touchpoints
Grá Duit
Digital / 04
Launch applications
Grá Duit
Brand systems / 05
Core identity board
Wired Different
Digital / 06
Social profile system
Wired Different
Campaign / 07
Campaign art direction
Wired Different
Logo / 08
Logo presentation
Shake It
Brand systems / 09
Identity applications
Shake It
Packaging / 10
Product identity
Astronaut Juice
Campaign / 11
Retail touchpoint
Astronaut Juice
What branding can hold
From the first mark to the last useful touchpoint.
A proper identity exercise gives the website something to belong to. These are the lanes we can shape together, whether the brief starts as a logo, a mood, or a business that has outgrown its current look.
Visual identity
Marks, colour, type, illustration, image direction, and a system with enough range.
Brand applications
Packaging, signage, campaigns, social, merch, collateral, and the physical world.
Digital direction
Web hierarchy, content patterns, launch pages, templates, and a clear route into build.
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