Challenge
The concept needed to carry plenty of personality without turning into novelty merchandise, and the linework had to reproduce cleanly on curved, reflective products.
Drinkware and lifestyle / Branding single
Astronaut Juice
Astronaut Juice turns an odd, memorable name into a clean product world: an astronaut holding Saturn like a balloon, calm letterspacing, and marks designed to look at home on mugs and packaging.
Services involved
Logo and iconProduct marksColour variantsPackaging directionCare collateral
Brand in use / 6 examples
The work, out in the world.
Real applications and identity outputs, shown at their natural proportions. Select any image to explore the full rollout.
Approach
We kept the illustration economical, paired it with widely tracked type, and prepared a practical family of one-colour and finish-ready assets for mugs, icons, labels, and care cards.
Outcome
The result feels curious and premium at once: a small, recognisable universe that stays crisp whether printed in ink, foil, or a single product colour.
Identity field notes
Colour, type and image direction.
Graphic product portraits, metallic details, bold colour fields, packaging layers and close crop material studies.
Deep space
#161226 Dusk pink
#EF6FAF Orbital purple
#7651B5 Signal blue
#5F8FD3 Nova white
#F7F3F8 The identity system
A brand is the bit people remember between the touchpoints.
Foundation
The concept needed to carry plenty of personality without turning into novelty merchandise, and the linework had to reproduce cleanly on curved, reflective products.
Logo and iconProduct marks
Expression
We kept the illustration economical, paired it with widely tracked type, and prepared a practical family of one-colour and finish-ready assets for mugs, icons, labels, and care cards.
Colour variantsPackaging direction
Everyday use
The result feels curious and premium at once: a small, recognisable universe that stays crisp whether printed in ink, foil, or a single product colour.
Care collateral
Brand toolkit
Black, white, blue, and metallic-ready marks
Built around real drinkware applications
A distinctive icon that works without the name
Next application
Ready for web, packaging, campaigns, and the everyday stuff.
What gets made
A useful identity is a set of decisions your team can keep making.
The best brand work does not stop at a logo reveal. It gives every future touchpoint a point of view, a job, and enough flexibility to stay recognisable.
Logo family and lockups
A considered piece of the system, documented for the people who will use it next.
Colour and contrast rules
A considered piece of the system, documented for the people who will use it next.
Type hierarchy and voice
A considered piece of the system, documented for the people who will use it next.
Launch-ready templates
A considered piece of the system, documented for the people who will use it next.
Phase 01
Discover
We find the tension, audience, references, and opportunity that should make the identity feel owned.
Phase 02
Define
We shape the visual and verbal rules: marks, colour, type, image direction, and the principles behind them.
Phase 03
Deploy
We put the system into the places that matter: website, packaging, social, signage, campaigns, and templates.
Next move