Challenge
The identity needed to feel unmistakably Irish and musical without leaning on the usual pub-brand shortcuts, while respecting a logo that was already part of the business.
Irish music and hospitality / Branding single
Grá Duit
Grá Duit already had its logo. Leviathan's job was to turn that mark into a complete brand world with enough warmth, rhythm, and clarity to work across venues, social content, and the web.
Services involved
Brand strategyColour and typographyDigital art directionWebsite direction
Brand in use / 15 examples
The work, out in the world.
Real applications and identity outputs, shown at their natural proportions. Select any image to explore the full rollout.
Approach
We built the surrounding system: an atmospheric palette, expressive type hierarchy, image treatment, supporting motifs, and website direction that gives the existing mark room to lead.
Outcome
Grá Duit now has a coherent identity beyond the logo: warm enough for live music, polished enough for partnerships, and flexible enough to move between a screen and a busy venue.
Identity field notes
Colour, type and image direction.
Calm, honest and grounding: natural materials, handwritten textures, generous light and real human moments.
Warm ivory
#FEF9F3 Soft black
#141414 Warm stone
#E4D8CC Heritage taupe
#B2A28F Driftwood gray
#77706C Quiet ash
#F1ECE5 The identity system
A brand is the bit people remember between the touchpoints.
Foundation
The identity needed to feel unmistakably Irish and musical without leaning on the usual pub-brand shortcuts, while respecting a logo that was already part of the business.
Brand strategyColour and typography
Expression
We built the surrounding system: an atmospheric palette, expressive type hierarchy, image treatment, supporting motifs, and website direction that gives the existing mark room to lead.
Digital art directionWebsite direction
Everyday use
Grá Duit now has a coherent identity beyond the logo: warm enough for live music, polished enough for partnerships, and flexible enough to move between a screen and a busy venue.
Brand toolkit
Existing logo retained and elevated
Celtic character without tourist cliché
A system shaped for venues, social, and web
Also a website project
Grá Duit
See how this identity behaves when it has to carry real content, journeys, and users.
Open the website case study →What gets made
A useful identity is a set of decisions your team can keep making.
The best brand work does not stop at a logo reveal. It gives every future touchpoint a point of view, a job, and enough flexibility to stay recognisable.
Logo family and lockups
A considered piece of the system, documented for the people who will use it next.
Colour and contrast rules
A considered piece of the system, documented for the people who will use it next.
Type hierarchy and voice
A considered piece of the system, documented for the people who will use it next.
Launch-ready templates
A considered piece of the system, documented for the people who will use it next.
Phase 01
Discover
We find the tension, audience, references, and opportunity that should make the identity feel owned.
Phase 02
Define
We shape the visual and verbal rules: marks, colour, type, image direction, and the principles behind them.
Phase 03
Deploy
We put the system into the places that matter: website, packaging, social, signage, campaigns, and templates.
Next move