Challenge
The product needed to make restaurant choice feel social and low-pressure, while still giving a realtime app a clear identity.
Restaurant decision app / Branding single
No Forking Idea
No Forking Idea's identity had to feel like a game before it felt like software: quick, curious, friendly, and distinctive enough to be recognised on a phone.
Services involved
Brand strategyLogo and icon systemColour and typeProduct UI directionLaunch graphics
Brand in use / 5 examples
The work, out in the world.
Real applications and identity outputs, shown at their natural proportions. Select any image to explore the full rollout.
Approach
We developed a navy-led identity around the 'no forking' joke, with a friendly icon, strong lockups, and a compact visual language that can move from app UI to launch material.
Outcome
No Forking Idea now has a recognisable world for its swipe, match, room, and food moments—ready to grow from the Belfast prototype into a wider product.
Identity field notes
Colour, type and image direction.
Bright, social food moments and playful phone-in-hand scenes; energetic without looking like a delivery app.
Forking red
#FD5055 Match cyan
#2DB9AB Midnight navy
#111F32 The identity system
A brand is the bit people remember between the touchpoints.
Foundation
The product needed to make restaurant choice feel social and low-pressure, while still giving a realtime app a clear identity.
Brand strategyLogo and icon system
Expression
We developed a navy-led identity around the 'no forking' joke, with a friendly icon, strong lockups, and a compact visual language that can move from app UI to launch material.
Colour and typeProduct UI direction
Everyday use
No Forking Idea now has a recognisable world for its swipe, match, room, and food moments—ready to grow from the Belfast prototype into a wider product.
Launch graphics
Brand toolkit
A full logo family from icon to wordmark
Designed for mobile-first room and swipe flows
Ownable character carried through product and promotion
Also a website project
No Forking Idea
See how this identity behaves when it has to carry real content, journeys, and users.
Open the website case study →What gets made
A useful identity is a set of decisions your team can keep making.
The best brand work does not stop at a logo reveal. It gives every future touchpoint a point of view, a job, and enough flexibility to stay recognisable.
Logo family and lockups
A considered piece of the system, documented for the people who will use it next.
Colour and contrast rules
A considered piece of the system, documented for the people who will use it next.
Type hierarchy and voice
A considered piece of the system, documented for the people who will use it next.
Launch-ready templates
A considered piece of the system, documented for the people who will use it next.
Phase 01
Discover
We find the tension, audience, references, and opportunity that should make the identity feel owned.
Phase 02
Define
We shape the visual and verbal rules: marks, colour, type, image direction, and the principles behind them.
Phase 03
Deploy
We put the system into the places that matter: website, packaging, social, signage, campaigns, and templates.
Next move