Challenge
The identity needed enough immediate fun for a sweet drinks brand, while staying legible and useful across everything from a storefront banner to a tiny watermark.
Drinks and hospitality / Branding single
Shake It
Shake It needed to feel energetic before anyone saw the menu. The identity combines a fluid wordmark with a whipped shake, straw, and motion lines to create a logo that behaves like the product.
Services involved
Logo designColour systemTypographyShopfront directionBrand presentation
Brand in use / 3 examples
The work, out in the world.
Real applications and identity outputs, shown at their natural proportions. Select any image to explore the full rollout.
Approach
We drew a kinetic script mark around the silhouette of the product, then developed monochrome and colour variants, supporting type, and practical applications that keep the energy consistent at every scale.
Outcome
Shake It has an identity that feels fast, bold, and ownable: a mark customers can recognise from across the street and a system that can keep changing with new flavours.
Identity field notes
Colour, type and image direction.
Appetite-led close-ups: thick textures, imperfect handmade details, shopfront energy and packaging in use.
Burning gold
#E9BF3C Orange flame
#AB4032 Springtime
#99AB38 Pine trail
#9C9F75 Forest creek
#616232 Steeple grey
#8E9598 The identity system
A brand is the bit people remember between the touchpoints.
Foundation
The identity needed enough immediate fun for a sweet drinks brand, while staying legible and useful across everything from a storefront banner to a tiny watermark.
Logo designColour system
Expression
We drew a kinetic script mark around the silhouette of the product, then developed monochrome and colour variants, supporting type, and practical applications that keep the energy consistent at every scale.
TypographyShopfront direction
Everyday use
Shake It has an identity that feels fast, bold, and ownable: a mark customers can recognise from across the street and a system that can keep changing with new flavours.
Brand presentation
Brand toolkit
Responsive logo variations
High-energy colour stories
Designed for signage, menus, packaging, and social
Next application
Ready for web, packaging, campaigns, and the everyday stuff.
What gets made
A useful identity is a set of decisions your team can keep making.
The best brand work does not stop at a logo reveal. It gives every future touchpoint a point of view, a job, and enough flexibility to stay recognisable.
Logo family and lockups
A considered piece of the system, documented for the people who will use it next.
Colour and contrast rules
A considered piece of the system, documented for the people who will use it next.
Type hierarchy and voice
A considered piece of the system, documented for the people who will use it next.
Launch-ready templates
A considered piece of the system, documented for the people who will use it next.
Phase 01
Discover
We find the tension, audience, references, and opportunity that should make the identity feel owned.
Phase 02
Define
We shape the visual and verbal rules: marks, colour, type, image direction, and the principles behind them.
Phase 03
Deploy
We put the system into the places that matter: website, packaging, social, signage, campaigns, and templates.
Next move