Challenge
The brand had to speak to young people, families, carers, staff, and partners without becoming clinical, childish, or visually overwhelming.
Neurodivergent community / Branding single
Wired Different
Wired Different was a full-spectrum branding project: strategy, logo system, colour, typography, illustrated characters, campaigns, events, newsletters, signage, merchandise, and everyday business collateral.
Services involved
Brand strategyLogo systemColour and typographyIllustration systemCampaigns and collateral
Brand in use / 3 examples
The work, out in the world.
Real applications and identity outputs, shown at their natural proportions. Select any image to explore the full rollout.
Approach
A deep blue foundation gives the system trust and calm, while vivid magenta accents, chunky rounded display type, and a flexible cast of illustrated characters keep it energetic, welcoming, and unmistakably theirs.
Outcome
Wired Different gained a complete visual language that can carry a serious support mission and still make discos, campaigns, newsletters, apparel, and physical spaces feel joyful.
Identity field notes
Colour, type and image direction.
Warm, candid community activity with real events, people, characters, signage and campaign materials.
Fairy tale
#F2C8D5 Amethyst
#7871AA Tiffany blue
#7FD1B9 Night
#141414 The identity system
A brand is the bit people remember between the touchpoints.
Foundation
The brand had to speak to young people, families, carers, staff, and partners without becoming clinical, childish, or visually overwhelming.
Brand strategyLogo system
Expression
A deep blue foundation gives the system trust and calm, while vivid magenta accents, chunky rounded display type, and a flexible cast of illustrated characters keep it energetic, welcoming, and unmistakably theirs.
Colour and typographyIllustration system
Everyday use
Wired Different gained a complete visual language that can carry a serious support mission and still make discos, campaigns, newsletters, apparel, and physical spaces feel joyful.
Campaigns and collateral
Brand toolkit
One system across events, social, and newsletters
Bespoke character illustration
Extended into signage, merchandise, and print
Also a website project
Wired Different
See how this identity behaves when it has to carry real content, journeys, and users.
Open the website case study →What gets made
A useful identity is a set of decisions your team can keep making.
The best brand work does not stop at a logo reveal. It gives every future touchpoint a point of view, a job, and enough flexibility to stay recognisable.
Logo family and lockups
A considered piece of the system, documented for the people who will use it next.
Colour and contrast rules
A considered piece of the system, documented for the people who will use it next.
Type hierarchy and voice
A considered piece of the system, documented for the people who will use it next.
Launch-ready templates
A considered piece of the system, documented for the people who will use it next.
Phase 01
Discover
We find the tension, audience, references, and opportunity that should make the identity feel owned.
Phase 02
Define
We shape the visual and verbal rules: marks, colour, type, image direction, and the principles behind them.
Phase 03
Deploy
We put the system into the places that matter: website, packaging, social, signage, campaigns, and templates.
Next move