Challenge
The idea had to make a familiar social friction feel quick, funny, and low-pressure without accounts, ratings, or a heavy restaurant directory.
Restaurant decision app
No Forking Idea
No Forking Idea is a Belfast-first PWA for the small but eternal problem of choosing somewhere to eat. One person starts a temporary room, both diners swipe the same curated menu, and a match appears when their choices agree.
Preview the live site ↓Services involved
Brand strategy Product design React/Vite PWA Realtime room flow Cloudflare Workers
Private room codes for two diners
Swipe-to-match decision loop
Designed for fast two-phone use
Branding companion
No Forking Idea — the identity behind the site.
Explore the mark, colour, type, campaigns, and brand decisions that shaped this digital project.
Screens / 6 supplied views
The website doing the work.
Real pages, journeys, and mobile-ready interface moments from the finished project. Select an image to inspect it in full.
Live responsive preview
See the website at work.
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Approach
We shaped a bright, ownable visual system around a simple room-and-swipe flow, then built the realtime layer around temporary rooms, private votes, and a clean match moment.
Outcome
No Forking Idea turns indecision into a small shared game: open it, make a room, swipe together, and find the place both people actually want.
Decisions, not decoration
What the visible work is doing underneath.
Hierarchy
The order and weight of content guide attention toward the next useful decision rather than treating every message as equally urgent.
Confidence
Proof, reassurance, and practical detail appear close to the moments where a visitor is most likely to hesitate.
Ownership
Type, colour, image treatment, and interaction create a recognisable world without getting in the way of the task.
Next move