Challenge
The existing Celtic guitar and Claddagh mark carried strong meaning, but the wider experience needed a clear visual and content system around it.
Irish live music
Grá Duit
Grá Duit needed more than a logo on a page. The project joined brand direction, content structure, and website thinking into an experience with the warmth and momentum of a great live set.
Services involved
Branding Website direction Content structure Digital art direction
Existing logo respected
A coherent brand system around the mark
Venue-ready and digital-first
Branding companion
Grá Duit — the identity behind the site.
Explore the mark, colour, type, campaigns, and brand decisions that shaped this digital project.
Screens / 5 supplied views
The website doing the work.
Real pages, journeys, and mobile-ready interface moments from the finished project. Select an image to inspect it in full.
Approach
We developed the colour, type, imagery, hierarchy, and web direction without claiming or redrawing the original logo, keeping the identity musical, Irish, and contemporary.
Outcome
The project gives Grá Duit a much fuller presence: recognisable as a brand, atmospheric as an experience, and ready to carry into venue, campaign, and website work.
Decisions, not decoration
What the visible work is doing underneath.
Hierarchy
The order and weight of content guide attention toward the next useful decision rather than treating every message as equally urgent.
Confidence
Proof, reassurance, and practical detail appear close to the moments where a visitor is most likely to hesitate.
Ownership
Type, colour, image treatment, and interaction create a recognisable world without getting in the way of the task.
Next move