Grá Duit / Brand, storefront & commerce
Irish words.
A shop built to carry them.
A clothing brand with something to say. An English and Irish storefront with the stock, payments and everyday tools to back it up.
01 / The brief
Keep the feeling.
Build the shop.
Grá Duit brings Irish words and everyday encouragement to comfortable clothing. The brief was to give the brand a distinctive online home and make the collection easy to explore and buy.
The shop needed to capture the warmth of the brand while making the essentials clear: how the clothes look, which sizes are available and what happens after an order.
The visual work carries the existing Grá Duit mark into an editorial system of generous type, earthy colour and real product photography. The storefront gives the clothes room to breathe, then makes the practical details easy to find.
02 / The customer journey
The right layer.
The right size. No guessing.
The collection introduces the range. Product pages bring the decision down to colour, size and availability, with delivery information close at hand.
Customers can see which sizes and colours are available before adding an item to their bag. Product details, prices and delivery information help them make a confident choice.
A straightforward checkout and clear order emails carry that care through the purchase, so shoppers know what happens next.
03 / The approach
Distinctive to look at.
Simple to use.
We brought the identity, photography and shopping journey together in one considered design. Every page helps customers get to know the brand and find their next favourite piece.
- 01A recognisable brand
Warm photography, thoughtful typography and a distinctive identity give the collection a world of its own.
- 02A welcoming shop
Clear product information and a straightforward checkout help customers feel confident about their choices.
- 03Room to grow
The team can add products, manage orders and keep the collection moving as the business grows.
04 / English & Gaeilge
The language belongs
in the experience.
Irish is part of the brand’s identity. Customers can explore the collection and shop in English or Irish, switching language without losing their place.
05 / Running the shop
Built for the work
after the sale.
Behind the storefront, the team has one place to manage products, stock, offers and orders. Everyday updates are easier to keep on top of, leaving more time for the brand and its customers.
Grá Duit has an online home that feels like its own, with a clear shopping journey and practical tools to support the business as it grows.
Website preview
See the website at work.
Take a look at the storefront, then open the live site to explore the collection.
06 / In the browser
The current storefront.
Fresh captures of the public site, September 2026. Select a screen to take a closer look.