Challenge
The visual language had to speak fluently to paranormal pop-culture fans while giving a complex platform its own coherent identity rather than becoming a loose collection of references.
Paranormal pop culture / Branding single
Ecto‑Vault
Ecto‑Vault needed to feel like a place, not a themed shop. Its identity turns an independent fan project into a complete operational world: part private museum, part equipment archive and part paranormal records department. Ecto‑Vault is not affiliated with or endorsed by Sony Pictures.
Services involved
Brand strategyIdentity systemTypography and colourInterface languageProduct and campaign direction
Brand in use / 7 examples
The work, out in the world.
Real applications and identity outputs, shown at their natural proportions. Select any image to explore the full rollout.
Approach
A riveted red vault mark anchors the system. Archive labels, terminal typography, warning red, spectral green, museum frames, scan lines and deliberate glitches create atmosphere while clear hierarchy keeps every interface useful.
Outcome
Ecto‑Vault has a recognisable world that can move from a product label to a seller storefront, investigation report, museum exhibition or full-screen terminal without losing its identity.
Identity field notes
Colour, type and image direction.
Products filed like evidence, documentary paranormal locations and museum-style displays, layered with scan lines and deliberately controlled interference.
Archive black
#0B0D0B Warning red
#F12823 Spectral green
#40F39A Evidence white
#FFFDF5 Hazard gold
#D7B51E The identity system
A brand is the bit people remember between the touchpoints.
Foundation
The visual language had to speak fluently to paranormal pop-culture fans while giving a complex platform its own coherent identity rather than becoming a loose collection of references.
Brand strategyIdentity system
Expression
A riveted red vault mark anchors the system. Archive labels, terminal typography, warning red, spectral green, museum frames, scan lines and deliberate glitches create atmosphere while clear hierarchy keeps every interface useful.
Typography and colourInterface language
Everyday use
Ecto‑Vault has a recognisable world that can move from a product label to a seller storefront, investigation report, museum exhibition or full-screen terminal without losing its identity.
Product and campaign direction
Brand toolkit
One visual system across commerce, editorial and community
Archive, museum and field-equipment cues
Built to extend into products, records, exhibitions and campaigns
Also a website project
Ecto‑Vault
See how this identity behaves when it has to carry real content, journeys, and users.
Open the website case study →What gets made
A useful identity is a set of decisions your team can keep making.
The best brand work does not stop at a logo reveal. It gives every future touchpoint a point of view, a job, and enough flexibility to stay recognisable.
Logo family and lockups
A considered piece of the system, documented for the people who will use it next.
Colour and contrast rules
A considered piece of the system, documented for the people who will use it next.
Type hierarchy and voice
A considered piece of the system, documented for the people who will use it next.
Launch-ready templates
A considered piece of the system, documented for the people who will use it next.
Phase 01
Discover
We find the tension, audience, references, and opportunity that should make the identity feel owned.
Phase 02
Define
We shape the visual and verbal rules: marks, colour, type, image direction, and the principles behind them.
Phase 03
Deploy
We put the system into the places that matter: website, packaging, social, signage, campaigns, and templates.
Next move